Search

Gucci Cosmetics prepares to launch

Gucci Cosmetics prepares to launch

With a little help from Pat McGrath

Editor: Buro 24/7


Image: WWD

Frida Giannini has spoken out about her hunt for the perfect colour palette we can expect from the launch of Gucci Cosmetics later this year

Gucci Cosmetics is set to launch internationally in September, offering eye, face, lip, nail and skin preparation products influenced by its fashion range.

It has been produced under a licensing deal with P&G Prestige, and will be fronted by Charlotte Casiraghi in a huge advertising campaign.

Creative Director Frida Giannini has said while the project officially began four years ago, "the idea was much earlier – I've always wanted to do a cosmetics line for Gucci. I feel good, and confident: I'm very satisfied with the final result that we were able to achieve, to perfection...."

Gucci prepares to launch cosmetics range

She has also tried "absolutely every product and colour" the house has created, and is confident they have finally found the right palette, something she achieved by scouring the nearly century-old label's archives. Giannini also cites style icons such as Lauren Hutton, Jerry Hall, Jane Birkin and Veruschka as inspiration, and has called upon the expertise of esteemed make-up artist Pat McGrath for her expertise.

Related articles

Buro 24/7 Selection