Georgia May Jagger to become the face of Thierry Mugler's Angel
Following in her mother's footsteps
Thierry Mugler has enlisted a new face to front its iconic Angel scent in the shape of Georgia May Jagger, the 22-year-old daughter of Mick Jagger and Jerry Hall.
The annoucement means that she will follow former ambassadors Eva Mendes and Naomi Watts when she officially becomes the fragrance's spokeswoman in July, also after her own model mother lent her image to the fragrance from 1995 to 1997.
"She was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother's involvement with the Mugler brand," said Jagger, who also works with make-up giant Rimmel London. "It's very special to me to be following in her footsteps."
A campaign photographed by Sølve Sundsbø was shot in December, revealed Jagger this week. "It was a very creative ad. At one point, I was painted blue and covered in sparkles. I was still scrubbing glitter off at Christmas! But I actually quite enjoy a different make-up look sometimes," she said. The new tag line is apparently, 'Beware of Angels.'
"Over the last 20 years, Angel has become a cult fragrance, among the top 10 best sellers in the world," said Sandrine Groslier, global president of Clarins Fragrance Group. "Today, we want to offer Angel a muse worthy of its audacity and magnificence. Georgia May Jagger is a charismatic and intelligent woman, blending an innate glamour with a rock attitude."