Fendi to launch new fragrance 'Furiosa Fendi'

Fendi to launch new fragrance 'Furiosa Fendi'

So fierce!

Image: Fendi

Fendi announce the launch of its new women’s eau de parfum that captures the animal spirit of the fashion house

Set to debut in September in Italy and select international markets, Furiosa Fendi features a bottle created by jewellery designer Delfina Delettrez Fendi, a member of the fashion house's fourth generation.

At the presentation in Milan, Delettrez Fendi said she had drawn inspiration from Fendi's iconic exotic skins, and wanted the bottle to be ambiguous, possibly resembling a tortoise shell, scarab or butterfly. "I played a lot with relief and contrasts," the designer explained.

To promote the new fragrance Fendi recruited Polish-born Italian actress Kasia Smutniak for the perfume's advertising campaign, which was shot by Ruth Hogben outside Rome at the Renaissance-era Villa Farnese – portraying Smutniak as an independent woman on the prowl.

Furiosa will be available in 30 ml., 50 ml. and 100 ml. bottles. Perfumer François Demachy created the scent, with top notes including pink pepper from the French island Réunion and Calabrian bergamot. The heart of the scent contains absolute Egyptian jasmine, matthiola incana and gardenia flowers, and the drydown is composed of Somali incense, guayacan from Paraguay and amber. 

A bath line including a 100 ml. deodorant spray, 200 ml. shower gel and 200 ml. body lotion will also be in stores when the collection launches this September.

Fendi new perfume

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