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Dior Makeup launches new AR filter on Instagram

Dior Makeup launches new AR filter on Instagram

Text: Meeran Mekkaoui


Image: Supplied

Dior Makeup and Peter Philips have launched a new Instagram filter, Dior Lipsss...

You'll now be able to shower your loved ones with kisses (whilst keeping yourself 2 meters apart, of course) courtesy of Dior Makeup.

The French house, together with Peter Philips, launched a new augmented reality experience with a new Instagram filter, titled Dior Lipsss. Created in collaboration with Exhibition Magazine, the Dior Lipsss print-to-filter concept was born out of a beauty series captured through the lens of Pierre Debusschere where Philips created the graphic makeup for the model at the time.

The pop and 3D filter showcase surrealist pouts popping throughout your screen and you'll be able to change the Rouge Dior lipstick shades with each bat of the lashes.

"This filter gives you the opportunity to generously shape positive wishes with your loved ones. Shower them with kisses, Rouge Dior kisses, of course," says the Creative and Image Director for Dior Makeup.

The Dior Lipsss filter is now available on Instagram. Try it here.

Now, discover your latest coffee book obsession courtesy of Dior.

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