Dior enhances its digital presence with new 'Addict' campaign
Time for some aroma-therapy
The French fashion house is engaging more and more with digital advertising, and for their latest fragrance campaign, they are giving their social media followers an exclusive look into their forthcoming video release.
They have applied a digital mobile code that can be used on their new website extension; 'WondDiorland', and this code will also allow the users to link 'Addict' mobile and desktop content in a more compact manor. Dior have also created a Facebook page which they will use to present teasers for the upcoming release of the film, shot by director Harmony Korine.
On their micro website they provide a link, en.dioraddict.mobi, that should be accessed through mobile devices, which will then direct a unique 4 digit code to each user, which in turn will link their computers and phones to enhance their Addict-related browsing experience.