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Diana Vreeland perfume launches

Diana Vreeland perfume launches

Legendary scent


“She taught me that there is no compromising on quality, so when we started, we told [International Flavours & Fragrances] that there was no limit to what they could spend. We wanted the finest of ingredients, the best — the way she did things.” – Alexander Vreeland

The legendary former fashion editor of Harper's Bazaar and editor-in-chief of Vogue, who was famous for her dictated sometimes comical typewriter-written letters, lives on via a new range of perfumes. 

Diana Vreeland enjoyed a lifelong passion for scent and was known to inject pillows with perfume. "She lived in an olfactive house with candles, incense burning, potpourri. It was a world of fragrances, always changing," said her grandson Alexander Vreeland. The fashion icon was also a consultant to the MET's Costume Institute and insisted that perfume seep out of the air conditioning ducts during exhibitions. 

A collaboration with International Flavours & Fragrances, the unisex line of perfumes are all named after Vreeland's favourite expressions such as "Perfectly Marvellous" and "Simply Devine." They go on sale today at eleven Neiman Marcus locations and New York's Bergdorf Goodman store. The collection marks just the start of a cosmetics line for the Vreeland brand – which is under Alexander's control. "The fragrances will continue to be the heart of it all, but we have an opportunity in all categories of beauty." Lipstick? "Next year" he commented.  

Diane Vreeland perfume launches

 

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