Cult cosmetics built their brand via Facebook
The power of social media
With the power of social media taking over any other form of marketing these days - Cult Cosmetics has used Facebook to build their own cult around their brand, before it even began. Marketing guru, Ryan Eberhard, built a nail trend community on the web for all nail enthusiasts before launching a line of vegan nail polishes available online. In the true spirit of their hometown, the names of the polishes all pay homage to the LA scene, with names like Chateau Matmont, WeHo, and the glitzy Hollywood Forever. The eco-friendly nail polishes are now available online for $12 a pop.