Coming soon: Jason Wu's first fragrance

Coming soon: Jason Wu's first fragrance

Autumn note

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Jason Wu

From New York Fashion Week to creating a signature Pantone colour, Jason Wu is now entering the olfactory world with a new must-have scent. Discover more with Buro 24/7 Middle East...

Taiwanese fashion designer Jason Wu is set to start a new journey in the olfactory industry with the launch of his first Eau de Parfum. Available this fall, the namesake fragrance bottles Wu's creative vision into the ultimate scent with blossoming notes of jasmine sambac, peonies and lilies — a reoccurring floral theme which is also seen in the designer's ready-to-wear collections, first captured at the 10th-year anniversary runway show in the shape of a fragrance clutch.

Explaining the inspiration behind the debut fragrance via Instagram, Wu said: "This project is so close to my heart and I am so excited to finally share this. The key ingredient is the rare jasmine sambac — it's a smell I remember from my childhood in Taiwan when I used to pick them from a neighbour's wall full of these flowers."

The new scent is set to be fronted by American model Lily Aldridge, who also wore a custom-made Jason Wu dress — in the hue of the fragrance — to the 2017 CFDA Fashion Awards earlier this year. 

Jason Wu

Jason Wu's debut fragrance will be available at all leading beauty counters from August 15, 2017. In the meantime, take a look at the designer's signature Pantone colour.