Coming soon: Alessandro Michele's first fragrance for Gucci

Coming soon: Alessandro Michele's first fragrance for Gucci


Text: Meeran Mekkaoui

Image: Gucci

From highly-anticipated runway shows to coveted ready-to-wear collections, Gucci's Alessandro Michele is now entering the olfactory world with Bloom. Discover more with Buro 24/7 Middle East...

Known for his fantasy-meets-fairytale aesthetic, signature florals and achingly cool accessories, Alessandro Michele has now blossomed his creative vision into a new olfactory must-have. Marking a first for Gucci's Creative Director, the new scent, aptly titled Bloom, will join the Italian brand's fragrance portfolio — think Guilty, Absolute, Flora, Bamboo and Gucci by Gucci — later this year. 

Infused with rich ingredients, think Arabian jasmine, tuberose and Chinese honeysuckle, the new fragrance is set to be fronted by model Hari Nef, photographer Petra Collins and actress Dakota Johnson – who was seen dressed in Gucci with Alessandro Michele at the 2017 Met Gala

Gucci's new fragrance by Alessandro Michele is set to be available at all leading beauty counters in August, 2017. In the meantime, discover Gucci's drama-fuelled Pre-Fall '17 campaign.