Clémence Poésy to star as the face of Chloé’s new scent

Clémence Poésy to star as the face of Chloé’s new scent

Revealing “a more sophisticated and seductive side” of the brand

Image: Chloé

Having previously worked with the brand from 2008 to 2010 alongside models Chloë Sevigny and Anja Rubik, Clémence Poésy will return to Chloé as the face of its new perfume

Renowned for her acting roles in films including Harry Potter and 127 Hours, Clémence Poésy will offer her model looks to a new Chloé scent hitting stores in September.

Francoise Mariez, senior vice president of International European Marketing Licenses for Coty Prestige – which holds the Chloé fragrance license – said: "We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for." Commenting on the fragrance itself, Mariez revealed it would offer "a more sophisticated and seductive side" of the brand.

Chloé's creative director Clare Waight Keller commented: "Working with Clémence on the ad campaign has been such a joy. [Clémence] captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now." 

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