Clémence Poésy to star as the face of Chloé’s new scent
Revealing “a more sophisticated and seductive side” of the brand
Renowned for her acting roles in films including Harry Potter and 127 Hours, Clémence Poésy will offer her model looks to a new Chloé scent hitting stores in September.
Francoise Mariez, senior vice president of International European Marketing Licenses for Coty Prestige – which holds the Chloé fragrance license – said: "We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for." Commenting on the fragrance itself, Mariez revealed it would offer "a more sophisticated and seductive side" of the brand.
Chloé's creative director Clare Waight Keller commented: "Working with Clémence on the ad campaign has been such a joy. [Clémence] captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now."