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Chantecaille unveils new floral-inspired campaign shot by Jamie Beck

Chantecaille unveils new floral-inspired campaign shot by Jamie Beck

Ring a round the Rosie...


Approaching its advertising in a more youthful and modern way, New-York-based beauty brand Chantecaille has tapped fashion photographer Jamie beck of Ann Street Studio to create a whimsical rose-themed campaign for its newest product…

Consisting of a young model in a hot pink tulle dress with lush roses in her hair, Chantecaille's new ad highlights its Rose de Mai Face Oil.

"We wanted to create something that could be used on our social media channel. Not just for our Instagram, but for our Web site and our retailers," noted Sylvie Chantecaille, founder and president of Chantecaille on the new campaign, which features images, videos and cinemagraphs.

 

Chantecaille new campaign

The Rose de Mai Face Oil – which launches on counters at the end of February – is made from rose de mai pure extract, Chilean tree bark, paracress and winged kelp, to even and firm the skin tone.

As the cosmetics company expands – which recently saw it open a space at Bloomingdale's in Dubai – NYC-based Richard Pierce shot a stunning image of the oil, which will appear also appear in international print magazines. 

Chantecaille new campaign