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First look: Chanel's new Chance fragrance campaign

First look: Chanel's new Chance fragrance campaign

The French fashion house splashes out

Today, the famed French fashion house unveils its new Chance campaign – featuring vibrant and larger-than-life imagery to showcase its Chance Eau Tendre and Chance Eau Fraîche fragrances

Shot by French photographer Jean-Paul Goude – known for his graphic photographs of Grace Jones – Chanel rejuvenates its classic Chance fragrance with a new campaign that brings to the scent's fun and youthful spirit to life.

Starring young models Anne Sophie Monrad, Lieke van Houten and Ju Xiaowen, Chanel's new Chance advertisement holds onto a surreal element as the Chance Eau Tendre and Chance Eau Fraîche bottles are captured as the same size as the models carrying them, with the scents playfully flying into the air.