CH Carolina Herrera invites you on a digital grand tour to launch new scent
A concept combining the art of beauty and travel
CH Grand Tour is a new scent that wants to revive the charm of old luxury itineraries and traditional 'trips' – something which is considered a key component for the global lifestyle brand. It harks back to a time where the details were important, treated like a voyage of discovery that would transform the adventurer forever.
A sweet, feminine fragrance, CH Grand Tour for women is eminently citrus (thanks to orange, lemon and grapefruit) and is enriched with hints of iris and Mexican orange blossom, finished with a touch of sugary dulce de leche – making it an extraordinary journey in itself.
To celebrate the new venture, the brand has set up a dedicated site-within-site at www.carolinaherrera.com/chgrandtour – where viewers are invited personally by Carolina Herrera de Baez to join her virtual trip back to the golden age of travel – a very modern way to stay in-keeping with the exotic, fresh and vibrant aromas of the new, quite classical, scent.