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CH Carolina Herrera invites you on a digital grand tour to launch new scent

CH Carolina Herrera invites you on a digital grand tour to launch new scent

A concept combining the art of beauty and travel


Image: Carolina Herrera

"A trip may be no more than a simple transfer that leaves no trace or memory, or it may be a life changing experience."

CH Grand Tour is a new scent that wants to revive the charm of old luxury itineraries and traditional 'trips' – something which is considered a key component for the global lifestyle brand. It harks back to a time where the details were important, treated like a voyage of discovery that would transform the adventurer forever. 

CH GRAND TOUR

A sweet, feminine fragrance, CH Grand Tour for women is eminently citrus (thanks to orange, lemon and grapefruit) and is enriched with hints of iris and Mexican orange blossom, finished with a touch of sugary dulce de leche – making it an extraordinary journey in itself.

To celebrate the new venture, the brand has set up a dedicated site-within-site at www.carolinaherrera.com/chgrandtour – where viewers are invited personally by Carolina Herrera de Baez to join her virtual trip back to the golden age of travel – a very modern way to stay in-keeping with the exotic, fresh and vibrant aromas of the new, quite classical, scent. 

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