Calvin Klein release the ck One Selfie campaign
With no real surprise, considering the brand's recent#mycalvins campaign (which focused on stars and models showing off Calvin Klein underwear on Instagram), Mario Sorrenti has photographed the latest 'selfie-inspired' campaign for the brand – this time for the iconic ck One fragrance – in New York. Its cast includes Dev Hynes and his girlfriend, musicians Say Lou Lou, singer Samantha Urbani, models Edie Campbell, Ali Michael, Jing Wen and many more.
"After breaking boundaries 20 years ago as the original shared fragrance, ck One remains a best-selling fragrance globally," says Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. "The new campaign captures the relevance of the brand for a new generation." Previous recent faces for Calvin Klein fragrance have included Doutzen Kroes.