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Byredo Makeup is officially happening

Byredo Makeup is officially happening

Text: Meeran Mekkaoui


Image: Supplied

Byredo’s game-changing approach to beauty is set to come our way in October and we cannot contain our excitement...

Byredo is widely known for its covetable fragrances, candles and leather goods, and it was just about time the brand ventured further into beauty with an equally wish list-worthy line of makeup products.

Falling in line with Byredo's world-view on breaking any gender and identity boundaries, the new makeup line was conceived by Ben Gorham, Byredo's Founder and Creative Director and Isamaya Ffrench, British make-up artist. You can expect to find multi-purpose products such as the Colour Stick (apply on either your eyes, lips or cheeks and you're good to go) and the products are crafted to see you throughout the whole day. "This is makeup that lives, moves and breathes with the wearer and does not demand sophisticated application or a permanent filter IRL," reads the official press released.

The packaging itself is just as pretty as the product. Created by Gorham, the packaging presents products that scream objects of desire.

"After the initial run of making fragrance and how that related to people's ideas of beauty, I started to learn how it related to being beautiful," said Gorham "I started to feel that there could be a very visual manifestation of beauty for Byredo; I thought our visual ideas could be as different as our approach to scent. As I started to really look at the beauty world I found much of it conservative and conventional. I thought we can do this, and we can do it differently. Ultimately, beauty is subjective — Byredo Makeup had to reflect that."

Launching in October 2020, Byredo's debut beauty line is a result of two years in the making so you know it's bound to be SO good. Byredo Makeup will be available in all Byredo stores in London, New York, Los Angeles, Paris, Stockholm, Singapore, Dubai, Seoul and Taiwan, as well as online at Byredo.com. Through select partners in USA, UK, France, Sweden, Hong Kong, Korea, Middle East and Japan.

Now, discover Charlotte Tilbury's newest mascara.

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