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Burberry to launch scent inspired by the trench

Burberry to launch scent inspired by the trench

Iconic inspiration

Editor: Buro 24/7


Image: Instagram
Image: Burberry

Burberry reveal a fragrance inspired by the brand’s iconic trenchcoat — and by the fragrance of a London garden after a rain shower

The new fragrance simply called 'My Burberry' consists of floral elements and will proudly sit at the center of the British heritage brand's fragrance family. Set to launch in September this year, the advertising campaign features Cara Delevingne and Kate Moss –which was previously debuted by Buro 24/7 Middle East. 

Shot by Mario Testino, the campaign reeks of Britishness and the range of woman the new addition to the Burberry beauty family aims to target. 

Burberry to launch scent inspired by trench

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