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Kate Moss and Cara Delevingne's 'My Burberry' revealed

Kate Moss and Cara Delevingne's 'My Burberry' revealed

A true embodiment of the British brand


Image: Burberry

Today, the British fashion house launches My Burberry – the most significant new fragrance from Burberry to date

Inspired by a London garden after the rain, 'My Burberry' takes its name from the affectionate way in which people refer to their Burberry trench coat. A timeless piece of clothing  the scent is the ultimate expression of the brand's rich past and future.

Burberry launches its new My Burberry fragrance

Christopher Bailey worked in collaboration with renowned perfumer Francis Kurkdjian to create the new scent – which features a grand floral bouquet and unexpected edge. 

Burberry launches its new My Burberry fragrance

The new 'My Burberry' fragrance campaign features the best of British global fashion icons, as Kate Moss and Cara Delevingne shot together for the first time – and now Buro 24/7 offers a first glimpse behind-the-scenes:

Burberry launches its new My Burberry fragrance

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