"Blake embodies the modern codes of Hollywood glamour" explained the president of L'Oréal Paris, Cyril Chapuis, "with her ​​beautiful golden hair, glowing skin and a dazzling smile,  she's become an icon of a generation".

Blake, along with the brand's other famous faces, will represent the cosmetics division and possibly skin and hair care. This is the young actress' second association with a cosmetics company – she is also the face of the fragrance Gucci Première.