Blake Lively becomes the face of L'Oréal Paris
An ambassador for the beauty empire
Following Lara Stone, Julianne Moore and Co, L'Oreal Paris has called upon another star to front its empire. Gossip Girl actress Blake Lively joins the high calibre ranks of female celebrity ambassadors, it was announced this week.
"Blake embodies the modern codes of Hollywood glamour" explained the president of L'Oréal Paris, Cyril Chapuis, "with her beautiful golden hair, glowing skin and a dazzling smile, she's become an icon of a generation".
Blake, along with the brand's other famous faces, will represent the cosmetics division and possibly skin and hair care. This is the young actress' second association with a cosmetics company – she is also the face of the fragrance Gucci Première.