Bella Freud launches first fragrance

Bella Freud launches first fragrance

Slogan scents

Editor: Buro 24/7

Image: WWD

Fashion designer and daughter of the late painter Lucien, Bella Freud is making her first foray into the world of fragrance

Bella has collaborated with perfumer Azzi Glasser on her small collection of perfumes, which are named Je t'aime Jane, Ginsberg is God, and 1970 – similar to the slogans on her iconic jumpers.

"It's such a different thing from what I'm used to, but it seems to work," Freud said of creating a fragrance. "You know, like taking all the imagery from the fashion and putting it onto the packaging, and seeing it have a different kind of tension, in a way, and then just working with Azzi on the fragrances. She develops, she gives them the sort of personality through the scent," she told WWD. 

Bella Freud Parfum will be exclusively available at Harvey Nichols in London, Harvey Nichols online and online at

Bella Freud launches first fragrance (фото 1)