Back in business: Marilyn Monroe's Chanel No 5
Celebrating the iconic scent
How do you refresh a well-established fragrance? Bring back its biggest star from the past, dead or alive...
Chanel's latest television and print campaign is black and white and harks back to the 1960s, when Marilyn Monroe famously declared her signature scent; Chanel No 5. It was the first time ever that a famous face openly endorsed a perfume, and introduced a whole new way for cosmetic companies to advertise.
The French fashion house recently released exclusive images featuring Monroe with the fragrance; seductively reclined on a bed, holding a bottle of the perfume, and with one dress strap falling from her shoulder. The TV commercial features an audio recording of an interview between Georges Belmont, then the editor of Marie Claire, and Monroe, in which she said:
"You know, they ask me questions. Just an example: 'What do you wear to bed ? A pyjama top? The bottoms of the pyjamas? A nightgown?' So I said, 'Chanel No. 5,' because it's the truth... And yet, I don't want to say 'nude.' But it's the truth!"
The campaign has probably cost far less than the $7 million allegedly offered to Brad Pitt to front the same scent – and dare we say it, we prefer this one. We'll let you make up your own mind: