Jennifer Aniston announced as the voice of Aveeno
Naturally active beauty
Making up part of a series of four short films under the umbrella title, The Beauty of Nature, Active Naturals Oat for Your Skin, actress Jennifer Aniston has been announced as the new voice of Aveeno – a brand that creates products to 'harness the power of active natural ingredients'.
“The mini movie is basically just informing the audience on what is behind Aveeno products and how they are made and where they come from and the detail that they pay [attention to in terms of] what goes into the products,” Aniston has explained, “What I learned about is how they make the products, the farm that they go to in Canada, the climate and the importance of the soil and how they get that oat from being an oat in the field to being in a bottle. It was an easy day. No make-up, no hair. I rolled up and learned some stuff about oats,” she continued, “But it is interesting how you have to hit certain inflections and hit certain words. It is very specific. There is also a time issue where you have to speed up.”
In addition to her affiliation with Aveeno, the actress is a co-owner of haircare brand Living Proof and the face of SmartWater — as well as her past represntation for L'Oreal, which now calls on the talents of other stars. Aniston says, “It’s nice to be a part of skin-care companies and hair care and all that. It’s just a different business to dip your toes into.”
The 45-year-old also commented on her age, in reference to fronting so many beauty and health concepts, “Women and men today in their 40s are so much healthier than they were 30 years ago in their 40s. It was a different time. We know how to take care ourselves. We know what to put in our bodies to fuel us that’s healthy and organic and not processed, and the importance of drinking water and cutting out sugars and bad fats. Before, we just didn’t know that, and we didn’t have the technology with skin care that we have today.”