Alexander Wang's first fragrance for Balenciaga
The sweet smell of success
Wang, who was named creative director of Balenciaga in December 2012, is filtering the label through his own modern perspective by creating a new scent for the French fashion house.
The fragrance, called 'B Balenciaga' is due on counters in mid-October, and is a project that has been in the works since Wang's first day at the iconic label.
"Each element was a process that took a lot of evaluation as to what's been done before and what hasn't been done before," the designer told a source. "It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision.
The salmon-coloured crackled glass of the fragrance bottle pays homage to the marble flooring of Balenciaga's original salon at 10 Avenue George V in Paris. "The glass treatment felt very artisanal, yet refined, and the texture also reminded me of veins of marble and the marble theme that was in my first collection for the house," said Wang.
As for what's inside the bottle, "I've always been attracted to scents with strong green notes, and we also added a darker woody flair to it," stated Wang, who worked with International Flavors & Fragrances' Domitille Bertier to craft the fragrance.
The outcome of 'B Balenciaga' is a divine-smelling potion that combines Lily of the valley, violet green leaves, green edamame, iris root, cedarwood, ambrette seeds and cashmeran wood.