Alexa Chung named the new face of L'Oréal Professionnel
A big coup for the British beauty
Overnight, it was revealed that the 34-year-old is the beauty brand's newest international spokesperson. In her role, Chung will front the L'Oréal Professionnel line — specifically, the Parisian Nudes colour line and Pro Fiber, the brand's hair repair line.
In a statement the brand said of the star, "A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognisable style icons of her generation. She is the most Parisian of Londoners and her effortlessly chic style strongly resonates with L'Oréal Professionnel's fashion and Parisian anchorage."
The campaigns will be released this year. In the meantime, discover Neom Organics' new scent which has just landed in Dubai.