Alexa Chung has a new gig as the face of Nails Inc
In commemoration of its 15th anniversary, Nails Inc. has signed up British style icon and presenter Alexa Chung as the new face of the UK-based brand. Not only that, but Chung also will collaborate on a six-shade collection of polishes, each inspired by different fabrics, which will be presented to the public in a new bottle shape created by Fabien Baron.
Next month, the world will receive a preview of the launch – set for worldwide release in August – with the limited edition shade called 'Red Lace'.
Other plans for the brand include its first standalone store in America, as well as a line of kale – yes, that's the superfood – based products... 'NailKale', to be precise.
The line will be available to buy via Nailsinc.com.