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Robert Pattinson proves he's the man in Dior Homme's new campaign

Robert Pattinson proves he's the man in Dior Homme's new campaign

R-Patz is back!

Text: Meeran Mekkaoui


Image: Courtesy of Dior

Since fronting this iconic fragrance in 2013, Robert Pattinson is back with Dior...

We haven't been seeing much of Robert Pattinson ever since his rise to stardom as Twilight's Edward Cullen, but for all you fans out there, R-Patz is officially back!

A face of Dior and its iconic perfume since 2013, Pattinson returns to his ambassadorship role to front Dior Homme's latest fragrance.

A virile signature in Dior's olfactory offerings, the new reinterpretation of the Dior Homme fragrance is an intensely woody adaptation crafted by François Demachy.

And if Pattinson's brooding mug wasn't enough of a persuasion to get our hands on the latest scent, masculine sensuality has been reinvented with a brand new campaign starring the actor (who has just been named as the next Batman).

Robert Pattinson proves he's the man in Dior Homme's new campaign (фото 1)

"The signature of this composition is an overdose of sensual woods," says Demachy, Dior Perfumer-Creator. "The scent of this new Dior Homme gets straight to the point; it claims a frank, solid simplicity. It is luminous and appealing, but also conceals an enveloping softness."

Now, take a look at the history of Dior's iconic Bar Jacket.

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