Ralph Lauren taps Ansel Elgort to front a new millennial-focused fragrance
The 'Baby Driver' star gets in front of the lens
Earlier this week, Ralph Lauren made headlines with the announcement of the designer's plans for his 50th-anniversary show during New York Fashion Week.
And whilst we can't wait for the upcoming spectacle on September 7, the American label has given us something to look forward to in the meantime.
Ralph Lauren will be releasing a new men's fragrance that will join its portfolio of signature scents from the Polo Red franchise. Marking the collection's fourth addition, Polo Red Rush has an aromatic fruity scent with notes of musk, grapefruit, mandarin orange, lavender, saffron, pineapple, lemon, red apple, mint, orange blossom and cedar.
Additionally, the brand has tapped Ansel Elgort to front the new fragrance. If you're not familiar with the name, he's the actor-turned-musician that starred in 2017's Baby Driver film, earning himself a Golden Globe nomination for his role.
According to WWD, Global Deputy Manager Ginny Wright, explained that millennial men "have different values and interests" and that when casting Elgort, they "were looking at those music lovers, people who are car enthusiasts, as well as female gift givers 'cause that’s a huge part of the men’s fragrance business, too."
In the meantime, read more about when Adam Levine was revealed as the face of YSL's new fragrance.