Men: Three signature scents and why you need them now

Men: Three signature scents and why you need them now

Paco Rabanne, Burberry, Prada

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Paco Rabanne,

Buro 24/7 Middle East has rounded up the top three (and newly released) scents for him created by leading luxury brands...

From energising notes to spicy signature scents, Paco Rabanne, Burberry and Prada continue to extend their fragrance offerings by releasing these top three refreshing scents, just in time for the warmer season. Discover the scents with Buro 24/7 Middle East now...

Paco Rabanne Invictus Intense cologne, Dhs380

Paco Rabanne

Paco Rabanne's latest fragrance, aptly titled Invictus Intense, turns a woody note into a sweet-scented formula. The fragrance blends strong cult ingredients such as wood, amber, salt, black pepper, laurel leaf and orange blossom, and was created by some of the world's most renowned perfumers, Juliette Karagueuzoglou, Anne Filpo and Dominique Ropion — who also created Olympéa Intense, a scent fronted by four regional influencersThe coveted fragrance — which follows in the footsteps of the original 2013 Invictus scent — now comes in a refined trophy shape and the brand's signature embossed logo on the bottle.

Mr. Burberry Eau de Parfum cologne, Dhs477


Adding to its portfolio of olfactory offerings — think the Brit collection and My Burberry — the London-based fashion label now introduces Mr. Burberry Eau de Parfum. Created by Chief Executive Officer Christopher Bailey and perfumer Francis Kurkdjian, the new cologne bottles a stronger scent than the original, Mr. Burberry Eau de Toilette, with notes such as tarragon, spicy cinnamon, patchouli, amber and vetiver. An ode to the brand's iconic black Heritage Trench Coat, the new bottle can also be customised through a monogramming service available on 

Prada Luna Rossa Carbon cologne, Dhs330


Prada's new note offers wearers a long-lasting scent this season. Aptly titled Luna Rossa Carbon, the brand's new cologne blends bergamot, pepper, lavender, patchouli and wood, making this the perfect scent for warm summer nights. Thanks to its lightweight formula created by perfumer Daniela Andrier, who also created the Olfactories collection, this cologne is as fresh as it is masculine. 

Paco Rabanne, Burberry and Prada's new colognes are now available at all leading beauty counters across the Middle East. In other beauty news, discover Marc Jacobs' new Daisy fragrance with Kaia Gerber