Jimmy Choo launches its first men's fragrance

Jimmy Choo launches its first men's fragrance

'Jimmy Choo Man'

Editor: Buro 24/7

After successfully launching its women's fragrance, the brand has decided to cater to its male clientele by releasing a debut men's perfume

Jimmy Choo Man is said to have a woody scent with hints of lavender, melon and tangerine. At the heart of the fragrance aromas of pink pepper, pineapple and geranium can be found. The finishing touches are composed of patchouli, suede and wood.

The bottle is designed with gray tinted glass, and the outer packaging consists of a muted gray crocodile-skin print.

"This is a fragrance for the man who goes out with the Jimmy Choo woman," Jimmy Choo CEO Pierre Denis said at the launch event during London Collections: Men"He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He's a cosmopolitan Mayfair playboy."

The fragrance is set to launch in the UK this August, and eventually towards worldwide distribution, and expect to see Kit Harington – who plays Jon Snow in the Game of Thrones series – as the face for the ad campaign. 




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