Inside the Gucci Bloom launch event in New York
Italian luxury label Gucci hosted an exclusive event at New York's MoMA PS1 to mark the launch of its new fragrance Bloom, the first women's scent by Creative Director Alessandro Michele. The accompanying campaign for the olfactory must-have will be fronted by actress Dakota Johnson, photographer Petra Collins and model Hari Nef, who were all in attendance. The night's soundtrack was provided by DJ Juliana Huxtable and Goldfrapp, while other notable attendees included Lana Del Ray, Petra Collins and A$AP Rocky.
Step inside the Gucci Bloom event now...
Now, discover the secrets behind the new Gucci Absolute fragrance.