Inside the Gucci Bloom launch event in New York

Inside the Gucci Bloom launch event in New York


Text: Faizal Dahlawia

Editor: Shannon Wylie

Image: Getty Images

Celebrating Alessandro Michele's first fragrance, Gucci hosted an A-list party for the unveiling of its new women's perfume. Go inside the exclusive event now...

Italian luxury label Gucci hosted an exclusive event at New York's MoMA PS1 to mark the launch of its new fragrance Bloom, the first women's scent by Creative Director Alessandro Michele. The accompanying campaign for the olfactory must-have will be fronted by actress Dakota Johnson, photographer Petra Collins and model Hari Nef, who were all in attendance. The night's soundtrack was provided by DJ Juliana Huxtable and Goldfrapp, while other notable attendees included Lana Del Ray, Petra Collins and A$AP Rocky.

Step inside the Gucci Bloom event now...

Dakota Johnson

Petra Collins

Hari Nef

Alessandro Michele

A$AP Rocky

Lana Del Ray

Glen Luchford

Tamu McPherson


Eric Buterbaugh

Laura Love

Chloe Wise

Cipriana Quann and TK Quann

Odessa Young

Selah Marley

Sean Lennon

Miles McMillan

 Maggie Rogers

Cleo Wade

 RJ King

Briana Lance

Phoebe Collings

Carlotta Kohl

Jonah Reider

 India Salvor Menuez

Jiajia Fei

Alison Goldfrapp

Jazmin Grimaldi and Ian Mellencamp

Cleo Wade, Soko and Hari Nef

Daniel Lonnstrom and Chloe Wise

Now, discover the secrets behind the new Gucci Absolute fragrance.

Related articles

Buro 24/7 Selection