Estee Lauder: Kendall Jenner's the Modern Muse

Estee Lauder: Kendall Jenner's the Modern Muse

New fragrance, new face

Text: Shannon Wylie

Image: Estee Lauder

Estee Lauder have just released a new fragrance but it's Kendall Jenner's campaign that has everyone looking at the lady in red...

Kendall Jenner's reign at Estee Lauder continues, now as the face of the beauty brand's new Modern Muse Eau De Rouge fragrance. The woody rose scent is as feminine as it is fierce, and according to Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies, Jenner fits the fragrance flawlessly: "A hopeless romantic ready to seize the moment whenever it pops up, she believes in passion."

"She's taken a new view of her signature colour of red — now making a statement in a transparent, soft red shade influencing a sheer and feminine new wardrobe," continued Khoury. "She is lighthearted and flirty, yet confident and refined — she is an inspiration to others."

Estee Lauder Modern Muse

Estee Lauder's Modern Muse Eau De Rouge fragrance is now available at beauty counters across the Middle East.