Behind-the-scenes of Boss Ma Vie with Gwyneth Paltrow
Sharp and structured scent
In line with the introduction of the label's AW14 collection to the market in the Middle East, Hugo Boss is also launching Ma Vie Pour Femme, a new fragrance for women from Boss Parfums, fronted by brand ambassador Gwyneth Paltrow.
In a new campaign for the scent, Jason Wu is seen behind the scenes working with the actress wearing a signature Boss tuxedo suit, "I like the idea of acknowledging the tailoring history of the company, but by really embracing the body, the feminine form, there's nothing more chic and powerful than a tuxedo." He says.