Must-watch: Kenzo announces new fragrance with Spike Jonze video


Text: Faizal Dahlawia

Image: Instagram

Departing from conventional elegance and sophistication, Kenzo offers a cool and contemporary take on perfume ads.

Luxury French label Kenzo has announced the launch of its new fragrance, Kenzo World, with an electrifying video starring dancer and actress Margaret Qualley. Directed by Oscar winner Spike Jonze, Qualley erupts in a contemporary dance performance, where is filmed in the empty halls of a hotel as well as an opera theatre and the hotel courtyard. The finale features the iconic Kenzo eye, the inspiration behind the new scent created by Carol Lim and Humberto Leon together with renowned perfumer Francis Kurkdjian.

Also, discover the collaboration between Kenzo and H&M, which is due in store this November.


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