Missoni launches its first fragrance for women

Missoni launches its first fragrance for women

Introducing Eau De Parfum, Missoni

Text: Chloe Allan

Creative Director Angela Missoni is taking the brand to new heights of luxury with the release of its first ever fragrance

Vibrant and luxurious Italian brand Missoni is breaking traditions by launching its first ever fragrance for women, aptly named Eau de Parfum Missoni.

A label that is known for its unique and innovative style, not to mention it's signature print, Missoni was founded more than sixty years ago and now it's merging into the scent department. Angela Missoni, the brand's Creative Director, has chosen Oscar-winner Paolo Sorrentino to direct the commercial while model and actress Elisa Sednaoui is the beautiful new face of the campaign. 

Missoni took inspiration from the art of Venetian blown glass to create a unique bottle in swirling shades of purple, fuchsia and green. And the scent? Jasmine and Italian citruses meld to create a perfume that is completely unique and refined.

Eau De Parfum Missoni will make its debut in Italy at the end of November 2015 and is set to be released in the Middle East in 2016. The fragrance will be available exclusively in Missoni stores.