First look: Sonia Rykiel x Lancôme's makeup collaboration
Colours and Joie de Vivre
Sonia Rykiel and Lancôme have joined colourful forces for a must-have Fall 2016 makeup collaboration, Colours and Joie de Vivre. The luxury collection, which was first announced back in March, takes its main inspiration from the spirit of Saint-Germain-des-Prés, the birthplace of the Rykiel fashion house, creating the perfect Autumn range, which is full of colour, femininity and vibrant tones as seen on model Daria Werbowy and Alma Jodorowsky.
Julie de Libran, Artistic Director of Sonia Rykiel talks about the collection saying, "In Lancôme I see the free and joyful Rykiel woman who makes her own choices. A beauty that is sometimes natural, sometimes sophisticated but never subjected to diktats. Our two houses share a modern vision of femininity which, I believe, is tangible for today's women."
Lancôme, have long created collections with many empowering individuals from the film, fashion, art and fine jewellery industries, including Jason Wu, Anthony Vaccarello, Alber Elbaz and now Rykiel. Managing Director of Lancôme International, Françoise Lehmann explains, "Sonia Rykiel is the ultimate incarnation of a certain idea of the Parisian. A woman who cultivates her joyfully emancipated freedom and refuses the imposed choice of depth or lightness, a woman who is simultaneously seductive and in love. It is the 'Saint-Germain spirit', the idea of happiness in one's own image, actively constructed every day."
View the entire collection of Lancome x Sonia Rykiel makeup products now...
The limited edition collection, Colours and Joie de Vivre, is due in the Middle East from September 2016. Currently on the market is the revolutionary new replacement to Juicy Tubes.