Exclusive sneak peek: Paco Rabanne's fragrance campaign for the Middle East

Taim Al Falasi, Joelle Mardinian, Sherif Al Fayed and Wonho Chung

Editor: Shannon Wylie

Video: Paco Rabanne

A new Paco Rabanne fragrance campaign taps Middle Eastern creatives and Buro 24/7 Middle East has the exclusive first look...

French-Spanish fashion designer Paco Rabanne is ready to launch new seasonal olfactory must-haves: Invictus Intense for men and Olympéa Intense for women. Inspired by Greek mythology and the unrelenting quest for victory, Invictus is created from woody scents and spices while Olympéa is dominated by oriental and floral notes.

For the Middle East launch of the fragrances, the maison has teamed up with four regional influencers who share and embody the spirit of success that the fragrances exude: Taim Al Falasi, Joelle Mardinian, Sherif Al Fayed and Wonho Chung. 

Paco Rabanne Invictus Intense and Olympéa Intense will be available across the region on March 15. Also, discover the Paco Rabanne Fall/Winter '17 collection which was unveiled during Paris Fashion Week.

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