Dior unveils new 'Tie Dye' beauty collection in kaleidoscopic video
Watch the colour-melding video here
Fresh from the buzz of Dior's spring pastel stick-on silky eye-shadow strips, as seen on the runway, comes the new beauty collection from the luxury French label – the Tie Dye collection. Presented in a kaleidoscopic video that exhibits the collection's vibrant nail colours, lipsticks and shade-melding palettes that clearly inspired the collection's name. The video serves as a colour course of which shade follows which.
The campaign video oozes summer vibes with tie dye parasols popping up in-between the dynamic beauty collection, which appears to be presented on a white sand beach, and blue skies are reflected back in the compact mirror of a bright eye colour palette in Dior's iconic packaging. Take a look at the video in full below.