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Dior celebrates exceptional women with a new 'Chin Up' campaign

Dior celebrates exceptional women with a new 'Chin Up' campaign

Text: Meeran Mekkaoui


Image: Supplied

Dior have always been an advocate of women empowerment and its latest campaign proves it...

Ever since its inauguration, Dior has created with feminism and diversity as the focal points of every collection that has come forth, and even more so after Maria Grazia Chiuri was named the first female Creative Director of the maison.

Whether it's under the fashion or beauty umbrella, women empowerment has always been the beating heart of the house and its latest campaign proves it.

Dior Parfums launched a new campaign, titled #DiorChinUp, and it features a series of short filmed portraits that give female personalities a chance to speak to extraordinary women around the globe. The list of women includes the face of the iconic perfume J'Adore Dior, Charlize Theron, as well as Cara Delevingne, Li Bing Bing, Leyna Bloom, Parris Goebel, Paloma Elsesser, Carole Biancalana and Golshifteh Farahani — each having a stimulating impact on the world for other women.

The house of Dior has continued its commitment to CTAOP (Charlize Theron Africa Outreach Project) as it naturally meets the #DiorStandsWithWomen initiative, as it aims to empower and educate the next generation. The charity, launched by Theron in 2007, supports the leaders of tomorrow who are often young women praised for their contribution to their local communities.

Below, watch Charlize Theron front Dior Parfums' 'Chin Up' campaign...

Now, watch 'Born in the Wild', a tribute to Dior's Sauvage fragrance.

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