Carolina Herrera hosts global fragrance launch in Dubai
Carolina Herrera shared the House of Herrera experience with the UAE this week as she selected Dubai as the venue for the global launch of her new fragrance collection – Herrera Confidential. "Dubai had a very great appreciation for fashion and fragrances and luxury," she said of her decision to come to the Emirate.
"I wanted to invite Dubai to experience the House of Herrera," she continued. And she meant it...
The ballroom of the One & Only Royal Mirage was temporarily redesigned into six private rooms, one for each of the fragrances from the Herrera Confidential collection. Herrera infused all of her signature design motifs into the event decor, panelling the walls with Macassar wood and placing large arrangements of camellia branches in the decor. After each of the fragrance rooms was the 'experimental room,' dedicated to an education in fragrance of sorts, where perfume specialists took each guest through a journey of discovery, learning how to mix the fragrances and accompanying oils to personalise them.
The designer and her daughter, Carolina Herrera Baez (both pictured above), who is also fragrance director for the fashion house, enjoyed meeting and greeting the guests, and witnessing the 200 guests experience the scent for the first time.