Burberry by Brooklyn Beckham: A fragrance photoshoot

Burberry by Brooklyn Beckham: A fragrance photoshoot

Burberry's creative masterstroke

Editor: Faizal Dahlawia

Image: Burberry

Burberry has proved its contemporary mantle by signing Brooklyn Beckham, as a photographer. Buro 24/7 has the first look from the highly-anticipated photoshoot...

Brooklyn Beckham has successfully completed his debut photography assignment for Burberry's new fragrance campaign. After announcing his involvement in the project on Friday via Instagram, 17-year-old Beckham took to the streets of London yesterday, to capture the scent shoot — which was broadcast live on Snapchat.

Burberry x Brooklyn Beckham photoshoot

As part of the shoot, fresh faces were added to Burberry's portfolio including emerging models Ben Rees, Lewis Helim, Liv Mason Pearson, Maddie Demaine and Carvell Conduah. Now, just twenty-four hours after the shoot wrapped, we have the first look at Beckham's photographic work...

Burberry x Brooklyn Beckham Liv Mason Pearson

Burberry x Brooklyn Beckham Maddie Demaine

Burberry x Brooklyn Beckham Lewis Helim

Burberry x Brooklyn Beckham Carvell Conduah

Burberry x Brooklyn Beckham Ben Rees

Talking about Brooklyn's first project with the luxury British brand, Burberry Chief Creative and Chief Executive Officer Christopher Bailey said: "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign and I am loving the shots of today's live shoot, which looks incredible."

Burberry Fragrance: Brit For Him Eau de Toilette, Brit Sheer for Women Eau de Toilette and Brit For Her Eau de Parfum.

Brit Rhythm For Women Floral Eau De Toilette, Brit Rhythm For Men Eau De Toilette and Brit Splash Eau De Toilette.

The Burberry Brit fragrance collection is available at Burberry now.

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