Watch now: The charming video to celebrate launch of Alaïa Paris fragrance

In celebration of the on-sale date of Azzedine Alaïa's first fragrance – Alaïa Paris – the French house has released a charming animated video. The video alludes to the creation of the scent, set in Paris and featuring a cast of Alaïa charachters (including a gorgeous St. Bernard dog).

The new fragrance, just like the Tunisian-born designer's snug fitting dresses, is designed to be worn like a seductive second skin, day or night. The fragrance is on shelves now in selected stores. 

Discover the video in full below...