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BLUE IS A COLOR YOU’LL BE SEING A LOT THIS SUMMER.

Beyond a hue!
From the runways to the streets, blue is making waves as the reigning color of the summer! Dive into the hottest trend spotted on fashion's biggest stages and get ready to make a splash with this season's coolest hue.

Ancient civilizations, including the Egyptians and the Mesopotamians, revered blue for its rarity and symbolic significance. The iconic blue pigment, known as Egyptian blue, adorned royal garments and burial shrouds, symbolizing divinity and immortality. Similarly, in ancient Mesopotamia, blue dye derived from the indigo plant was prized for its rich hue, adorning the clothing of elites and signaling status and wealth. As centuries passed, blue continued to hold sway over fashion, evolving in both its symbolism and application. During the Renaissance, the advent of indigo dye brought forth a resurgence of blue, adorning the luxurious fabrics of European nobility. The distinctive shade known as “royal blue” became synonymous with regal sophistication, adorning the courtly attire of monarchs and aristocrats.

Andreas Kronthaler
for Vivienne Westwood
Marie Adam-Leena erd
Bottega Veneta

The 18th and 19th centuries witnessed the democratization of blue, as advancements in textile production made indigo more accessible to the masses. From the indigo-dyed cotton fabrics of West Africa to the denim workwear of American laborers, blue became emblematic of resilience, labor, and everyday life. The dawn of the 20th century saw blue ascend to new heights of cultural significance, propelled by innovations in fashion and technology. The iconic blue jeans, originally designed as durable work pants by Levi Strauss in the late 1800s, emerged as a symbol of rebellion and youth culture in the mid-20th century. Popularized by Hollywood icons like James Dean and Marilyn Monroe, denim became synonymous with freedom and individuality, cementing blue’s status as a timeless wardrobe staple.

Pro enza Schouler
Ermanno Scervino
Ermanno Scervino

In high fashion, blue has continued to captivate designers and consumers alike, undergoing countless reinterpretations and reinventions. From Yves Klein’s electrifying “International Klein Blue” to Christian Dior’s iconic “New Look” featuring cobalt hues, designers have harnessed the power of blue to evoke emotions ranging from serenity to strength. In recent years, blue has experienced a resurgence on the runways, with designers incorporating shades ranging from tranquil sky blue to bold cobalt into their collections. Whether evoking a sense of nostalgia or embracing the spirit of innovation, blue remains a perennial favorite among designers and fashion enthusiasts alike.

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