The world's first Virgin Hotels hotel has officially debuted in Chicago – housed within a historic Old Dearborn Bank Building in the third most populous city in the United States. The new launch marks the first in a series of planned hotel openings around the world for the Virgin Group, with Richard Branson's business set to open a second location in Nashville in summer 2016 and a third in New York City by the end of 2017.

"It's been a long held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets," said Branson of the new venture.

The world's first Virgin Hotel in Chicago features 250 guest rooms – two of which are luxurious penthouse suites, a two-storey lounge area, an eatery The Commons and a 23-hour diner and rooftop lounge: Miss Ricky's. The new hotel also features a European-style coffee shop called Two Zero Three and rooms start from $209 per night.

Richard Branson's Virgin Group opens world's first Virgin Hotel

Richard Branson's Virgin Group opens world's first Virgin Hotel

Richard Branson's Virgin Group opens world's first Virgin Hotel

Richard Branson's Virgin Group opens world's first Virgin Hotel

Richard Branson's Virgin Group opens world's first Virgin Hotel