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will.i.am launches Buttons, the new must-have headphones

will.i.am launches Buttons, the new must-have headphones

#ButtonedUp

Text: Faizal Dahlawia


Image: Instagram

With a team of celebrity ambassadors backing him up, will.i.am has just launched a new coveted gadget. Here's why you'll want it now...

Multi-Grammy award winner turned tech entrepreneur will.i.am has just launched his latest music creation, the stylish earphones called Buttons. Sold under the singer's i.am+ brand, the new earpiece is instantly recognisable thanks to the distinctive coin-sized magnetic discs, which have been modelled by a cohort of high-profile celebrity ambassadors including Naomi Campbell and Kendall Jenner. 

i.am+ Buttons launch

The standard editions come in black, gold, grey and rose, while an exclusive Apple collection features a combination of colours between disc and strap including black and gold, space grey, rose gold and white. Meanwhile in terms of tech, apart from the superior sound and excellent standby stats, Buttons is also enabled with Siri activation for iOS users.

To mark the launch, will.i.am (who was also part of the Beats by Dre production team) posted a video on Instagram that shows the campaign shoot for Buttons. Directed by fashion icon Andre Leon Talley, the clip features Naomi Campbell, Kendall Jenner, India Love and Shaun Ross. Watch the video now...

A video posted by i.am+ (@iamplusofficial) on

i.am+ Buttons is priced at Dhs845 and is available at iamplus.com and apple.com. Now, discover the exclusive Philipps Starck-designed Mi Mix mobile phones

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