Dodging online adverts whilst doing anything on the Internet is practically impossible, whether booking flights, checking mail or online shopping, you are sure to be inundated with targeted advertising. 

Enter new startup, Adieu, which aims to change the browsing experience. It works by requesting a small fee of about $3 per month (to compensate for lack of advertising revenue), and using outbid companies for website's ad space. Instead of filling that space with cluttered commercial content, you will be able to choose your own imagery and photos. This makes for the ultimate personalised browsing experience. Check out the explanatory video above...