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Share, like, buy: Instagram tests new shopping feature

Share, like, buy: Instagram tests new shopping feature

Michael Kors, Tory Burch, Coach

Text: Faizal Dahlawia


Mark your calendars for next week, Instagram is about to revolutionise the way we shop.

Social media platform Instagram has confirmed that it will be carrying out tests on a new shopping feature (the shopping feature we've all been waiting for). Starting next week, select iOS users in the US will have the ability to shop for products directly on the platform from brands including CoachMichael KorsTory BurchJ.CrewKate Spade New York, Hollister, JackThreads, Levi's Brand, Lulus, Macy's, MVMT Watches, Target, Warby Parker, Abercrombie & Fitch, BaubleBar, Chubbies and Shopbop. These brands will have the ability to tag up to five items in their posts, which come with a 'tap to view' button, allowing shoppers to see product information and price. From there, a quick swipe of the screen will show more detailed descriptions of the products. Then simply hit 'shop now' to be redirected to the retailer's e-commerce site to buy.

Discover the shopping feature on Instagram now...

No date has been set as to when the feature will be available in the Middle East but watch this space. Meanwhile, don't miss the first look at Apple's new MacBook Pro.

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