Following the exciting announcement that luxury Italian fashion house Gucci is partnering with will.i.am to enter the wearables market, another pioneering smartwatch news story has hit the news desk. This time it involves three powerhouses – Tag Heuer, Google and Intel, who have announced plans to collaborate at the Baselworld 2015 press conference today.

The partnership will see the first first Swiss smartwatch to launch in the luxury market by the end of 2015. The three industry leaders have revealed that together with Tag Heuer's luxury timepiece expertise and Google and Intel's tech prowess, an unrivalled smartwatch will be revealed to the market to compete with the Apple Watch.

"Our collaboration provides a rich host of synergies, forming a win-win partnership," said Jean-Claude Biver, president of the watch division of LVMH Group and chief executive officer of Tag Heuer, at Baselworld today. "The potential for our three companies is enormous."

"The quality of Swiss watches is renowned worldwide," added Guy Sémon, general manager of Tag Heuer. "When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry."

Although the specific details are yet to be confirmed, the collaborative smartwatch is expected to feature capabilities such as: The ability to receive traffic alerts; weather and voice commands; and integration with apps such as Google Play Music and Google Fit.

Buro 24/7 Middle East will keep you posted on this story as it unfolds...

 Tag Huer, Google and Intel to partner for smartwatch