NikeiD allows sneaker fans to design virtually any construct of shoe imaginable – virtually is the operative word – with the new concept coming from the Nike camp. A recent patent has been filed by Nike for virtual reality technology that could be used to design bespoke shoes in the ultimate interactive way. 

Reports suggest that virtual reality goggles would be worn, allowing its users the freedom to become their own shoe designer, and interact with their designs on a new level. 

Whether this is a priority for Nike or a chance to buy some time and stave off competition until such a device receives development attention, we can not be sure. Watch this virtual space...