Apple have just announced the launch of Planet of the Apps, starring will.i.am, Jessica Alba, Gwyneth Paltrow and Gary Vaynerchuk. The reality TV series sees the entreprenuers play the role of judges who are set to make or break the careers of app developers post a 60 second pitch. Similar in format to the popular singing competition The Voice, the judges will decide the outcome of the applications with the option to provide mentorship to the contestants.

Planet of the Apps will be available exclusively on Apple Music but no release date has been confirmed. Stay connected with Buro 24/7 Middle East as we bring you more updates on the story. Also, watch the first video for the Apple AirPods.