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Launching soon: LVMH's multi-brand digital store

Launching soon: LVMH's multi-brand digital store

Dior, Louis Vuitton, Fendi

Text: Faizal Dahlawia

Editor: Shannon Wylie


Image: 24 Sevres

The digital luxury retail market is about to welcome a new player as LVMH confirms its new online shop is set to launch. Buro 24/7 Middle East has the details…

French luxury conglomerate LVMH has officially announced that it will be launching its new multi-brand online platform, 24 Sevres. Based on its Le Bon Marche department store in Paris, the new site will stock over 150 labels including a host of labels from LVMH's stable, think Dior and Louis Vuitton. The new site will be directly in competition with established retailers including Net-a-Porter and MyTheresa

24 Sevres will go live on June 6. Stay connected with Buro 24/7 Middle East as we bring you updates on the story. Now, read about Cartier's debut collection at Net-a-Porter.

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