Instagram launches checkout function so you can shop directly in the app
Making shopping that much easier
Love shopping on your phone? Yeah, us too. So you can imagine how thrilled we are at the news out of Instagram headquarters overnight about the new in-app checkout.
That's right, you can now make purchases directly within Instagram itself.
The function launched in the US today with over 20 brands to start. In the fashion corner, Burberry, Prada, Dior and Balmain are all on board, so too are H&M, Zara and Uniqlo. In beauty, heavyweights including Huda Beauty (who just launched a new collab with Olivia Culpo), Anastasia Beverly Hills and Ouai, founded by Kardashian go-to Jen Atkin, are all signed up. And speaking of the Kardashians, both KKW Beauty and Kylie Cosmetics are also part of the starting lineup.
The function is currently only available in the US whilst it's being tested but the company confirmed it is planning to roll it out worldwide with a wider selection of brands in the coming months.
Sorry in advance, credit card.